DIRECTOR, MARKETING & COMMUNICATIONS
You won’t be around Mary Katherine a minute before you hear her say “Let’s build it!” She loves nothing better than finding ways to connect people with associations that will benefit their careers and businesses. She comes to the NPA with loads of experience doing just that. Mary Katherine has more than 20 years of marketing experience in finance publishing, membership organizations, and public relations, most recently at a company specializing in peer groups for corporate treasury professionals in New York. MK has expertise in event production, digital marketing, public affairs and communications. MK brings to the NPA a track record of success in growing revenue, awareness and collaboration through both direct and digital channels. She is also the five-time Alabama National Fair pepper jelly champion, so watch out.
DIRECTOR, BUSINESS DEVELOPMENT
Jody comes to the NPA with 27 years of Sales experience and a history of rebuilding magazines, websites, and brands in need of transformation and a revised vision. Jody spent 20 years in publishing with Miller Freeman/CMP Media in NYC where she held the titles of National Sales Manager, Publisher, Senior Sales Director and Director of Sales. Jody is with the NPA to help our Industry Partners drive their businesses forward. Even better – she is not only brilliant; Jody is a ton of fun to work with.
Christy comes to you with her Certified Meeting Professional designation and over 23 years in convention and event planning. Christy manages Annual Association Meetings of 200 up to International Conferences of over 20,000, as well as incentive trips in international destinations and National Student Competitions. Christy was named ConferenceDirect’s Conference Manager of the Year in 2015 and 2019 and Rookie of the Year in Conference Management for 2007.
Prior to joining the NPA, Mark spent 28 years championing the customer experience in both the financial and entertainment industries. Throughout his entire career, Mark has been the driving force behind solid marketing and communication strategies, including developing marketing plans and implementing a consistent brand message through all media formats. As Chief Experience Officer in the financial industry, Mark re-imagined the customer experience in the hands of the front-line and sales staff. As a change agent, he built programs that focused on enhanced customer interaction, and positioned staff as trusted advisers.
Prior to joining the NPA Team, Mark taught the ultimate guest experience for Disney University. In their spare time, Mark and his wife Angie can be found digging through records at local record shops, and strolling around the world at Epcot.
CUSTOMER SERVICE MANAGER
Amy is resourceful and responsive. She does a great job of assisting with any/all tasks the office needs help with, from proofreading our quarterly magazine to making calls for list enhancement purposes. Amy helps us keep our act together, and we are grateful.
Veronica comes to the NPA with over 35 years in Management and Sales experience. She spent 15 years in publishing with Miller Freeman/CMP Media in NYC where she held roles as Publisher, Group Publisher, National Sales Manager and Publishing Director. Veronica is working collaboratively with our Director of Business Development to help develop programs to drive business forward for our valued Industry Partners.
DIGITAL CONTENT & PROMOTIONS SPECIALIST
David comes to the NPA with over 10 years in the creative and marketing industry, producing digital media content for sales materials, interactive web marketing and social media campaigns. He also brings a background in sales and marketing management. He has created, implemented, and measured the success of marketing, communications, and sales objectives. David is working with our Director of Business Development to apply a unique combination of skills. With David’s help we will achieve positive outcomes towards our Industry Partners. When he is not hard at work you can find him training, running, hiking, and climbing mountains.